Every season the Dew Tour kicks off at Breckenridge, CO in mid December. Its the official start of the season for the competitors and a huge event for us considering we launched the brand from this small mountain town about 4 years ago. All the athletes are there competing in the half pipe or slope style events, and those who don’t have invites to X Games yet can earn their last chance spots at this contest. With a prize purse of over 200k the athletes lay it all on the line. There’s no better feeling then going into the holidays with a podium at a huge event under your belt and an invite to X Games. Although our team riders fell short of making finals, we didn’t let that ruin our time in Breckenridge.

We all decided to make the best of the good conditions and free ride our faces off while cheering on our friends from the bottom of both the slope style and half pipe events. It was amazing watching everyone throw down and connecting with industry friends who were all asking for a Hollaclava. We had a few to give out but clearly not enough for the demand we were under. We all left the event sore and sunbunrt. Congrats to everyone on the great early season performances and see you all at X Games in January.

peak8baseBase Camp at Peak 8 in Breckenridge, CO.

boardChairlift view.

tobyToby Miller and JJ Thomas having some fun in the park after the comp.

dannydavisZack Black on the first hit in Quals.

summerTeam rider Summer Fenton cheering on the boys from the bottom.

louieLouie “The Phone” Vito wearing the Heather Alumni Hollaclava.

todd.capuletTodd Hahn from Prime Athletes wearing The Capulet.

chaseChase Garrett from Red Bull in the Hollaclava.

dannyDanny Evans from Ethika and Toby Miller.


Legend Beanies spotted everywhere.

scottblumScott Blum with his new Hollaclava before heading  on  a trip to the east coast to film for the new Snowboarder Movie.

jjJJ Thomas doing an interview for NBC in the Black Hollaclava.

peak7Peak 8 in all its glory.


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