We have been attending X Games since the brand started back in 2010, and we sure weren’t going to miss it this year. With our new line focused clearly on beanies we had to be there to support our team riders and connect with industry friends. We drove in treacherous conditions from Denver to Aspen but once there it was all worth it. Our advocates, Zack Black and Matt Ladley just missed the chance to compete due to a stacked field and late season injuries, but they were present in every practice session and could be seen going sky high in the perfectly cut pipe at night. Shaun White showed up to defend his Gold but fell short. Our good friend Mark Mcmorris came to Aspen with something to prove after getting a bronze medal in the Olympics last year. He put the critics to rest by winning double gold in Slope Style and Big Air, and really securing his name as the best Slope rider in the world at the moment.
If you weren’t watching the best snowboarders in the world compete you could catch an amazing show from names like Wiz Khalifa, Snoop Dogg and Chromeo. We were lucky enough to be at the events and we somehow managed to see Wiz on the final night at the Belly Up. We were blown away by the amount of supporters we saw there wearing Yea.Nice gear and we are already setting up plans for next season. If you have never been to Aspen for the X Games we highly recommend it.
The road to Aspen was a blustery one. Denver all the way to Vail valley was a white out.
Promo for our team and industry friends.
The most photographed structure in Aspen this week.
JJ Thomas wearing the new Trapper Hat that releases soon on our site.
Sticker sighting outside the lodge.
Yea.Nice supporters Beth Anne, Hannah and Nicole.
The village at the venue.
Yea.Nice beanies were everywhere in the crowd at the bottom of the events.
Lindsey Bowyer wearing our new Trapper Hat.