We are proud to announce that tomorrow we are launching Mike Smith’s signature collection. We did a soft launch with Mike back in December and it was a hit, so it only made sense to bring back his original black and white pom beanie but this time offer in it three new color ways. Mike took his time and selected the new color ways that he felt he could get behind and wear on his head any day of the week. The beanie features Mike’s “Skate For Change” logo patch on the front with 1 by 1 ribbing. Mike is the founder & CEO of two non-profits called “The Bay” and “Skate For Change”; SFC focuses on empowering skateboarders to skate around their communities supplied with food, water, socks, and beanies to give out to the homeless and has over 50 branches set up nationally with over 10,000 kids that have been a part of SFC. Arguably the most in demand youth speaker in the United States, Mike motivates people by traveling around the country to talk to kids about giving back and how easy it is to be a good person. Mike is also the face of Beanies4Life, which is a program Yea.Nice created to make a difference in the lives of the homeless around the country that are fighting life threatening conditions. When Mike first got onboard with Yea.Nice he mentioned his favorite beanie was our Pom, so that style became the foundation for his beanie when we discussed doing a signature collection with him.
Here’s a couple words from Mike Smith: “I support brands that give back and have a higher purpose, brands that do more then just sell a product and for me Yea.Nice is a company that does just that, because it’s more than just a beanie. It’s an opportunity to help someone, it’s a chance to buy a product you like and to help others in need. I’m proud of this beanie from the quality, fit, look, and for what happens after you purchase it.” – Mike Smith.
Heather, Black and White, Orange and Ocean Heather.
Every order comes with a personalized Mike Smith x Beanies4Life postcard, and we will match every purchase with a 1-for-1 donation to a homeless shelter across the United States.