As a brand, Yea.Nice recognizes the importance of being unique. In fact, when the founders built the logo, it was created behind the concepts of being original and unique. When it comes to logos, every brand has its own. Here’s the story behind ours.
Every zebra stripe has a unique pattern, and no two in the world are alike. That same concept of originality is carried over into our brand with one simple philosophy – strive to be different among the same. With thousands of other brands out there, Yea.Nice sets itself apart by engraining originality into all aspects of the brand from its roots, to its products, and to its employees.
When it comes to choosing Yea.Nice advocates, we search for people who embody the brand’s roots of originality and uniqueness. They may not be the most famous or influential people in today’s culture, but that’s not what we’re looking for. We’re looking for something different, and we find that difference in each one of our advocates. Whether it’s their image, their message, or their character, we choose individuals who deserve to stand out.
Originality doesn’t stop with the brand. It extends to our customers as well. They are the ones who represent the brand every day, and they come from all different places, cultures, and backgrounds. Unique in their own way, customers represent Yea.Nice in action sports, music, creative art, fashion, and countless other scopes of life. Through our customers, we are able to reach all different types of people and continue to deepen our roots of originality and uniqueness.