On December 4th, 2015, Yea.Nice held its first Beanies4Life donation event in Los Angeles, CA. Beanise4Life is a program that was launched by Yea.Nice IN 2014, for every purchase made on and in select retailers a polar fleece lined beanie is donated to homeless shelters nation-wide during the cold winter months.

Yea.Nice, along with major retail partner Tillys, teamed up to close down one full city block on Downtown Los Angeles’ Skid Row homeless community on Friday. Underwear brand Ethika and fast food giant Wienerschnitzel also reached out to support the event. When the event started, over 1,500 homeless people made their way down the street, stopping at each booth to receive product from the brands. At the end, Wienerschnitzel was setup to cook hot dogs and donate waters to everyone as well. There was a mobile medical unit on site to offer medical attention to anyone in need and finally this event wouldn’t have been possible without the support and help of LA’s very own homeless shelter Dream Center.







“When we launched Yea.Nice our 1-for-1 program had one simple goal, which was to improve the quality of people’s lives for those in need. Today’s Beanies4Life event brought our program to life by being able to interact directly with the homeless community and offer adequate clothing, food, water and basic medical care. For us, Yea.Nice is more than just a beanie and events like this are proof of that. We thank all of our event partners and volunteers for making this day so special.” – Josh Sherman (President & Co-founder)





The event brought out multiple ambassadors from the brand including fashion tastemaker Ryan Good, Jack Barakat from the band All Time Low, TV personality Luke “Dingo” Trembeth, and the face of the Beanies For Life program, motivational speaker and philanthropist Mike Smith.




This was the first of many future Beanies4Life donations that will take place in Los Angeles and around the country.

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