Session 4 on Mt. Hood was insane! It exceeded all expectations. We were up there product testing and hot lapping with our team riders and friends.
Shane Flood’s first time wearing our new Folded beanie. Shane was also a fan favorite in the Merrill Mini Pipe contest that took place.
Matt Ladley carving through some deep slush in his new one off Hollaclava that we are releasing this Holiday.
The diggers putting the finishing touches on the Merrill Mini Pipe right before the contest began.
We are proud to announce that tomorrow at 10am PST we will be launching a limited quantity of The Corporal, Jahlil’s signature beanie that is sold exclusively on our site. This beanie features a perfectly stitched camouflage acrylic top that is followed up by an extra soft 1 by 1 ribbing on the bottom that features our very own custom made Yea.Nice embroidered patch. It measures at 9 inches long from top to bottom, so you have the coverage you need combined with the style your head deserves.
Jahlil is a platinum selling super producer known for making beats with top artists such as Meek Mill, Rick Ross, Jay-Z, Rihannaand many more. His hard work ethic shows in everything he does and he spent and ample amount of time working on this product so it would have the perfect combination of comfort combined with style. Each purchase comes with a custom Yea.Nice x Jahlil custom dog tag and Jahlil even made three custom beats that are downloadable on our site tomorrow for free all day long.
Three different views of The Corporal
A close up look at the custom Dog Tag that comes with each purchase.
Jahlil hard at work while traveling.
Introducing the newest addition to the Ryan Good Collection, The Cable. Inspired by Ryan, this collection is classic and made with soft cable knit, and a genuine leather woven label.
Ryan got his start the same way many of us have – working as an assistant to Usher. Ryan will tell you himself, he wasn’t that good at being an assistant but he always had a sense of style and a personality that stood out. He became fashionable in Usher’s eyes and when Justin Bieber appeared on the radar, Usher figured Ryan was the perfect fit to go on the road with the kid to teach him how to grow up real quick. From road manager to stylist and unofficial “Swagger Coach” Ryan played big brother to Justin all through his rise to fame. After multiple world tours and a couple movies with Justin, Ryan began to work on new projects such as producing the show Punk’d. Currently, Ryan is working on multiple TV shows along with being sought after on a daily basis for fashion advice from some of the fastest rising stars in music.
On December 4th, 2015, Yea.Nice held its first Beanies4Life donation event in Los Angeles, CA. Beanise4Life is a program that was launched by Yea.Nice IN 2014, for every purchase made on yeanice.com and in select retailers a polar fleece lined beanie is donated to homeless shelters nation-wide during the cold winter months.
Yea.Nice, along with major retail partner Tillys, teamed up to close down one full city block on Downtown Los Angeles’ Skid Row homeless community on Friday. Underwear brand Ethika and fast food giant Wienerschnitzel also reached out to support the event. When the event started, over 1,500 homeless people made their way down the street, stopping at each booth to receive product from the brands. At the end, Wienerschnitzel was setup to cook hot dogs and donate waters to everyone as well. There was a mobile medical unit on site to offer medical attention to anyone in need and finally this event wouldn’t have been possible without the support and help of LA’s very own homeless shelter Dream Center.
“When we launched Yea.Nice our 1-for-1 program had one simple goal, which was to improve the quality of people’s lives for those in need. Today’s Beanies4Life event brought our program to life by being able to interact directly with the homeless community and offer adequate clothing, food, water and basic medical care. For us, Yea.Nice is more than just a beanie and events like this are proof of that. We thank all of our event partners and volunteers for making this day so special.” – Josh Sherman (President & Co-founder)
The event brought out multiple ambassadors from the brand including fashion tastemaker Ryan Good, Jack Barakat from the band All Time Low, TV personality Luke “Dingo” Trembeth, and the face of the Beanies For Life program, motivational speaker and philanthropist Mike Smith.
This was the first of many future Beanies4Life donations that will take place in Los Angeles and around the country.
To learn more visit: www.yeanice.com/Beanies4Life