Mike Smith Live At Tilly's

Every fall Tilly’s hosts a manager’s meeting in Southern California. During the day brand representatives get up on stage and present their new lines for the season, as well as marketing strategies and anything else that might possibly let the managers feel more connected to the companies.

This year we were honored to be asked to speak at the conference and saw it as a perfect chance to educate the managers on our new Beanies4Life campaign that Tilly’s is participating in.


Josh Sherman, our president and co-founder, started off the speeches in a packed room of nearly 300 hundred people. Josh gave a great 10 minute speech on his past and how the company became to be what it is today. He had the room laughing often as he told stories about the hardships he went through to get to where he is today. Josh then went on to explain that getting the best team and advocates together, along with knocking out sales goals month after month just wasn’t enough.  Josh said “As a brand we weren’t satisfied with just trying to be the next big thing. We wanted to give back, and thats why we started Beanies4Life”.


Josh told the room about the campaign that they are all now a part of: “Its simple, for every beanie you sell in a store, we match that and donate one of our special made, fleece lined beanies to a homeless shelter”. The crowd erupted, and once the cheers settled down Josh introduced one of our advocates and spokes person for the program, Mike Smith.


Mike took the stage and immediately captivated the audience. He told a story about when he was in College and playing on the basketball team and he told his coach how he just wanted to help people. His coach said “Ok Mike, you want to help people, then get in my car”. His coach then drove him to a bridge where they parked and got out of the car.  Mike’s coach told him to look down. When Mike looked down he saw countless amounts of homeless people living under the bridge trying to survive the winter months. Mike’s coach said, “Mike if you want to help people, help them”.  Mike then walked down and introduced himself and asked if there was anything they needed. They said “socks, we need socks”. Mike then went back to his locker room,  took all 10 pairs of socks out of his locker, walked back down there and gave them all out!

From that day on Mike has never looked back, and since then he has been on a mission to help those in need. Mike now runs two non profits: “Skate For Change” and “The Bay”, and he is constantly touring the country speaking to schools. Mike said he gets hit up every week by brands to rep their gear and wear it to the schools when he speaks, but Mike politely turns them down. Its not because he doesn’t like the brands; he’s just not interested in selling t-shirts. Instead he’s interested in making a difference. That is why he partnered with Yea.Nice and is helping lead the charge on this Beanies4Life campaign.

Mike went on to tell the crowd about how his journey has grown and continues on at a rapid pace since that day. He then slowed it down and really told some heartfelt stories  about where he wants to see this program  go and how we can all make a difference in someone’s day, every day, no matter what you do, or where you work. He reminded us that every single person matters and every conversation is precious, so no matter how big or small just remember that everyone can contribute on some level at every moment.

By the end of it we were all welling up with tears in our eyes and goosebumps on our skin from Mike’s heartfelt stories. The emotions from everyone were very present, and the whole room was hanging onto every word he spoke. Just as we were waiting to see what was next, Mike broke down himself, sending the room into a heavy silence. The stillness of the room was eerily powerful, and after what felt like an eternity of quietness, a manager from the back yelled out “hell yeah”, and the room erupted. All three hundred people took to their feet and applauded Mike for his speech.


Josh then went on stage to help Mike finish, but the applause didn’t stop. the audience clapped for what seemed like five minutes. Mike gathered himself enough to say “thanks and see you all at the party”.


After we all settled down from the amazing speech we went straight over to Tilly’s HQ where they held a huge party. We set up the booth and had countless amounts of employees who were coming over to meet Mike  and Josh, and thank them for the moving speeches. I thanked Mike myself and congratulated Josh.


All in all it was a night we will never forget. It was the first time that we got to see Mike Smith speak but hopefully not the last. We urge you all to check out Mike’s website www.mikesmithlive.com to see when he is coming to your town. We will be with Mike at El Segundo where he will be speaking Oct. 30th.





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Times Square With Stalley

Yea.Nice advocate Stalley, joined us in Times Square this past weekend at the Lids store.  We spent the afternoon listening to his new album Ohio, while he met with fans, signed posters and took endless amounts of photos.

People started lining up two hours before the event began, and the first fifty people through the door all received signed albums by Stalley and beanies from us. Everyone who showed up was a true fan, and they were all hyped to get the chance to meet Stalley in person and ask him questions about his life and passion for music.  Some people drove for four hours just to get there and meet him. Stalley did not disappoint. He took the time to sign everyone’s gear and take pictures with every last person who wanted one. Thanks to everyone who showed up and a special thank you to all the employees at Lids for the help on this amazing event.


Waiting for the doors to open.


The line outside.


Inside looking out.


Stalley with some fans.


Signing autographs has become a regular occurrence as of lately for Stalley.


A look at the posters we made for the event.


Stalley with the Lids employees .


Free beanies for the first 50 people in the door.

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Welcome Back

We are live! After months of product design, photo shoots and website reconstruction we are very pleased to be back. We’d like to thank you all for your patience and loyalty to Yea.Nice during this period. We took our time developing the line, so we could provide you all with the best looking and best feeling beanies in the world! Enjoy and be sure to keep checking the blog as we will be updating it regularly.



Stalley At Times Square

Yea.Nice advocate Stalley has finally released his debut album “OHIO” on MMG/Atlantic Records!  This one proves to be a banger with features from Nipsey Hussle, Rick Ross, Ty Dolla $ign and more and we are happy to be giving you all the chance to come meet him this Saturday in Times Square.

We will be at the Lids  Store in Times Square, New York at the following address: #5594 LIDS, 42nd Street Entertainment Center 239 West 42nd Street New York NY 10036, on Nov 8 which is this Saturday.


Stalley will be there with us and the first one hundred people in the door will get a free Yea.Nice beanie, and there will also be twenty signed “Ohio” albums that Stalley will give it out to the first twenty people through the door. There is also a chance that super producer and fellow Yea.Nice advocate, Jahlil will be there with us as well. We look forward to seeing you all soon in New York, City.

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