BEANIES4LIFE DONATION EVENT

 

On December 4th, 2015, Yea.Nice held its first Beanies4Life donation event in Los Angeles, CA. Beanise4Life is a program that was launched by Yea.Nice IN 2014, for every purchase made on yeanice.com and in select retailers a polar fleece lined beanie is donated to homeless shelters nation-wide during the cold winter months.

Yea.Nice, along with major retail partner Tillys, teamed up to close down one full city block on Downtown Los Angeles’ Skid Row homeless community on Friday. Underwear brand Ethika and fast food giant Wienerschnitzel also reached out to support the event. When the event started, over 1,500 homeless people made their way down the street, stopping at each booth to receive product from the brands. At the end, Wienerschnitzel was setup to cook hot dogs and donate waters to everyone as well. There was a mobile medical unit on site to offer medical attention to anyone in need and finally this event wouldn’t have been possible without the support and help of LA’s very own homeless shelter Dream Center.

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“When we launched Yea.Nice our 1-for-1 program had one simple goal, which was to improve the quality of people’s lives for those in need. Today’s Beanies4Life event brought our program to life by being able to interact directly with the homeless community and offer adequate clothing, food, water and basic medical care. For us, Yea.Nice is more than just a beanie and events like this are proof of that. We thank all of our event partners and volunteers for making this day so special.” – Josh Sherman (President & Co-founder)

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The event brought out multiple ambassadors from the brand including fashion tastemaker Ryan Good, Jack Barakat from the band All Time Low, TV personality Luke “Dingo” Trembeth, and the face of the Beanies For Life program, motivational speaker and philanthropist Mike Smith.

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This was the first of many future Beanies4Life donations that will take place in Los Angeles and around the country.

To learn more visit: www.yeanice.com/Beanies4Life

 

Mike Smith Signature Series

We are proud to announce that tomorrow we are launching Mike Smith’s signature collection. We did a soft launch with Mike back in December and it was a hit, so it only made sense to bring back his original black and white pom beanie but this time offer in it three new color ways. Mike took his time and selected the new color ways that he felt he could get behind and wear on his head any day of the week. The beanie features Mike’s “Skate For Change” logo patch on the front with 1 by 1 ribbing. Mike is the founder & CEO of two non-profits called “The Bay” and “Skate For Change”; SFC focuses on empowering skateboarders to skate around their communities supplied with food, water, socks, and beanies to give out to the homeless and has over 50 branches set up nationally with over 10,000 kids that have been a part of SFC. Arguably the most in demand youth speaker in the United States, Mike motivates people by traveling around the country to talk to kids about giving back and how easy it is to be a good person. Mike is also the face of Beanies4Life, which is a program Yea.Nice created to make a difference in the lives of the homeless around the country that are fighting life threatening conditions. When Mike first got onboard with Yea.Nice he mentioned his favorite beanie was our Pom, so that style became the foundation for his beanie when we discussed doing a signature collection with him.

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Here’s a couple words from Mike Smith: “I support brands that give back and have a higher purpose, brands that do more then just sell a product and for me Yea.Nice is a company that does just that, because it’s more than just a beanie. It’s an opportunity to help someone, it’s a chance to buy a product you like and to help others in need. I’m proud of this beanie from the quality, fit, look, and for what happens after you purchase it.” – Mike Smith.

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Heather, Black and White, Orange and Ocean Heather.

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Every order comes with a personalized Mike Smith x Beanies4Life postcard, and we will match every purchase with a 1-for-1 donation to a homeless shelter across the United States.

Mike Smith Signature Collection

We are proud to announce that tomorrow at 10:00am PST we will release 50 units as a “soft launch” of Mike Smith’s signature collection. It features Mike’s “Skate For Change” logo patch on the front with 1 by 1 ribbing. Mike is the founder & CEO of two non-profits called “The Bay” and “Skate For Change”; SFC focuses on empowering skateboarders to skate around their communities supplied with food, water, socks, and beanies to give out to the homeless and has over 50 branches set up nationally with over 10,000 kids that have been a part of SFC. Arguably the most in demand youth speaker in the United States, Mike motivates people by traveling around the country to talk to kids about giving back and how easy it is to be a good person. Mike is also the face of Beanies4Life, which is a program Yea.Nice created to make a difference in the lives of the homeless around the country that are fighting life threatening conditions.

When Mike first got onboard with Yea.Nice he mentioned his favorite beanie was our Pom, so that style became the foundation for his beanie when we discussed doing a signature collection with him. Below you can see the one color way (of four total) that we’ll be releasing tomorrow.

Here’s a couple words from Mike Smith: “I support brands that give back and have a higher purpose, brands that do more then just sell a product and for me Yea.Nice is a company that does just that, because it’s more then just a beanie. It’s an opportunity to help someone, it’s a chance to buy a product you like and to help others in need. I’m proud of this beanie from the quality, fit, look, and for what happens after you purchase it.” – Mike Smith.

You can join an existing branch of Skate For Change or go create a new one to make a difference in your community. Click this link to go to their website and learn more: Skate For Change

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An uptight shot of Mike’s signature beanie and the SFC logo.

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From the front to the side this beanie keeps your head warm and styled.

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The limited release of one color way of Mike Smiths signature beanie

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Mike Smith in the “Beanies4Life” beanie that gets donated to a homeless shelter every time you make a purchase on yeanice.com

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Mike helping out the homeless in his hometown.

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Skateboarding is one of Mike’s favorite things to do when not speaking or helping someone in need.

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Mike in his home state of Nebraska repping his Skate For Change hoody and Yea.Nice beanie

 

Welcome Boo Johnson

Boo is a young California native who now resides in Long Beach, CA. He has been on the come up for quite awhile now in the skate scene. Boo has pop and style like no other and we are excited to have him on the team with our two other Long Beach skaters, Josh Gomez and Mikey Haywood. Boo’s skill speaks for itself and he’s already becoming a household name in skateboarding. Boo’s laid back style and whole hearted desire to help others made him a perfect fit for our team and the Beanies4Life program.

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photo: Julien Lachassee

Beanies4Life donates beanies

Beanies4Life has officially launched. Founders, Josh Sherman and JJ Thomas visited the Union homeless shelter with the first ever Beanies4Life donations.

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After driving through downtown Seattle it was evident  that the city has a large population of homeless people. The Union Shelter in Seattle has been opening its doors to people in need for 35 years.

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We were happy to be kicking off the program, but at the same time we were a little nervous and we weren’t sure what to expect.  All of that changed the minute when we walked  in the door and met the staff of the Union Shelter. They were some of the kindest people we have ever met.

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The staffs gratefulness and attitude of appreciation was mind blowing, and really changed our day for the better.

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50 beanies with a polar fleece lining are now in the good hands of our friends at The Union Shelter.

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Our friend Rhonda said she had goosebumps from our donation of beanies. They will be handing out the beanies to those in need every day.

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To help and learn more about the Beanies4Life program clink the Beanies4Life link on our homepage.

Mike Smith Live At Tilly's

Every fall Tilly’s hosts a manager’s meeting in Southern California. During the day brand representatives get up on stage and present their new lines for the season, as well as marketing strategies and anything else that might possibly let the managers feel more connected to the companies.

This year we were honored to be asked to speak at the conference and saw it as a perfect chance to educate the managers on our new Beanies4Life campaign that Tilly’s is participating in.

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Josh Sherman, our president and co-founder, started off the speeches in a packed room of nearly 300 hundred people. Josh gave a great 10 minute speech on his past and how the company became to be what it is today. He had the room laughing often as he told stories about the hardships he went through to get to where he is today. Josh then went on to explain that getting the best team and advocates together, along with knocking out sales goals month after month just wasn’t enough.  Josh said “As a brand we weren’t satisfied with just trying to be the next big thing. We wanted to give back, and thats why we started Beanies4Life”.

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Josh told the room about the campaign that they are all now a part of: “Its simple, for every beanie you sell in a store, we match that and donate one of our special made, fleece lined beanies to a homeless shelter”. The crowd erupted, and once the cheers settled down Josh introduced one of our advocates and spokes person for the program, Mike Smith.

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Mike took the stage and immediately captivated the audience. He told a story about when he was in College and playing on the basketball team and he told his coach how he just wanted to help people. His coach said “Ok Mike, you want to help people, then get in my car”. His coach then drove him to a bridge where they parked and got out of the car.  Mike’s coach told him to look down. When Mike looked down he saw countless amounts of homeless people living under the bridge trying to survive the winter months. Mike’s coach said, “Mike if you want to help people, help them”.  Mike then walked down and introduced himself and asked if there was anything they needed. They said “socks, we need socks”. Mike then went back to his locker room,  took all 10 pairs of socks out of his locker, walked back down there and gave them all out!

From that day on Mike has never looked back, and since then he has been on a mission to help those in need. Mike now runs two non profits: “Skate For Change” and “The Bay”, and he is constantly touring the country speaking to schools. Mike said he gets hit up every week by brands to rep their gear and wear it to the schools when he speaks, but Mike politely turns them down. Its not because he doesn’t like the brands; he’s just not interested in selling t-shirts. Instead he’s interested in making a difference. That is why he partnered with Yea.Nice and is helping lead the charge on this Beanies4Life campaign.

Mike went on to tell the crowd about how his journey has grown and continues on at a rapid pace since that day. He then slowed it down and really told some heartfelt stories  about where he wants to see this program  go and how we can all make a difference in someone’s day, every day, no matter what you do, or where you work. He reminded us that every single person matters and every conversation is precious, so no matter how big or small just remember that everyone can contribute on some level at every moment.

By the end of it we were all welling up with tears in our eyes and goosebumps on our skin from Mike’s heartfelt stories. The emotions from everyone were very present, and the whole room was hanging onto every word he spoke. Just as we were waiting to see what was next, Mike broke down himself, sending the room into a heavy silence. The stillness of the room was eerily powerful, and after what felt like an eternity of quietness, a manager from the back yelled out “hell yeah”, and the room erupted. All three hundred people took to their feet and applauded Mike for his speech.

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Josh then went on stage to help Mike finish, but the applause didn’t stop. the audience clapped for what seemed like five minutes. Mike gathered himself enough to say “thanks and see you all at the party”.

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After we all settled down from the amazing speech we went straight over to Tilly’s HQ where they held a huge party. We set up the booth and had countless amounts of employees who were coming over to meet Mike  and Josh, and thank them for the moving speeches. I thanked Mike myself and congratulated Josh.

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All in all it was a night we will never forget. It was the first time that we got to see Mike Smith speak but hopefully not the last. We urge you all to check out Mike’s website www.mikesmithlive.com to see when he is coming to your town. We will be with Mike at El Segundo where he will be speaking Oct. 30th.

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